MBA in Media and Advertising Management (SRU)

SunRise University

The Advertising and Media MBA is a two-year postgraduate course that helps students develop their skills in advertising, market research, media planning, and creative management.

MBA in Media and Advertising Management
Awarded by:

Sunrise University (SRU)

Duration:

2 Year I 4 semesters

Study Mode:

Online

Quick Contact

Quick Contact

  • The students are needed to clear the degree or graduate examination with at least 40%from any recognized board or university

Course Overview

The program delves into various facets of media and advertising, including traditional and digital media, marketing communications, brand management, market research, media planning, and advertising strategies. It covers both theoretical concepts and practical applications.

Like any MBA program, a media and advertising specialization also provides a foundation in core business disciplines such as finance, marketing, operations, strategy, and leadership. These skills are essential for effectively managing media and advertising organization,,

The program offers a comprehensive understanding of the media and advertising industries, including their structure, trends, regulatory environment, and audience behavior. It explores the impact of technology on media consumption patterns and advertising strategies.Digital Marketing and Analytics: With the increasing importance of digital platforms, the program emphasizes digital marketing strategies, social media management, content creation, and analytics.

Who should Join?

  • If you are already working in the marketing or advertising industry and want to enhance your skills and knowledge in areas such as strategic marketing, media planning, brand management, and digital advertising, an MBA in media and advertising can provide you with the necessary business acumen to advance your career.
  • Individuals with a background in media, such as journalism, broadcasting, or digital media, can benefit from an MBA in media and advertising to gain a deeper understanding of the business side of the industry. This can help them transition into managerial positions or start their own media ventures.
  • If you have a business undergraduate degree and want to specialize in the media and advertising sector, pursuing an MBA in this field can provide you with industry-specific knowledge and skills. It will help you understand the unique challenges and dynamics of the media industry and develop strategies for effective advertising and marketing campaigns.
  • If you are planning to start your own media or advertising company, an MBA in media and advertising can equip you with the necessary tools and knowledge to build a successful business. It will help you develop skills in areas such as business strategy, financial management, and leadership, which are crucial for launching and growing a media venture.
  • If you are considering a career switch to the media and advertising industry, an MBA in this field can provide you with the knowledge and credentials to make the transition. It will help you develop a strong foundation in media management, advertising principles, consumer behaviour, and marketing strategies, enabling you to enter the industry with a competitive edge.

Job Opportunities

SunRise University

UAE - INDIA - ONLINE

Frequently Asked Questions

What skills can I develop through an MBA in Advertising and Media?

An MBA in Advertising and Media can help you develop various skills that are valuable in the advertising and media industry. These skills may include strategic thinking, market analysis, brand management, media planning and buying, consumer behaviour analysis, campaign management, communication skills, creative problem-solving, leadership, project management, and digital marketing expertise.

FREQUENTLY ASKED QUESTIONS

What skills can I develop through an MBA in Advertising and Media?

An MBA in Advertising and Media can help you develop various skills that are valuable in the advertising and media industry. These skills may include strategic thinking, market analysis, brand management, media planning and buying, consumer behaviour analysis, campaign management, communication skills, creative problem-solving, leadership, project management, and digital marketing expertise.

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Application Procedure

Candidates may apply for admission online, gain information regarding admission procedures of different universities, call our counselors or can chat with us. The respective students are required to submit the admission form duly filled up and self-attested along with all the mandatory documents and the applicable fees required for processing the admission process. The mandatory documents and online fees receipt can be submitted online by email to the university or can be couriered.

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Eligibility

02

Application Submission

03

Screening & Shortlisting

04

Admission & Fee Payment