SunRise University
The Advertising and Media MBA is a two-year postgraduate course that helps students develop their skills in advertising, market research, media planning, and creative management.
Sunrise University (SRU)
2 Year I 4 semesters
Online
The program delves into various facets of media and advertising, including traditional and digital media, marketing communications, brand management, market research, media planning, and advertising strategies. It covers both theoretical concepts and practical applications.
Like any MBA program, a media and advertising specialization also provides a foundation in core business disciplines such as finance, marketing, operations, strategy, and leadership. These skills are essential for effectively managing media and advertising organization,,
The program offers a comprehensive understanding of the media and advertising industries, including their structure, trends, regulatory environment, and audience behavior. It explores the impact of technology on media consumption patterns and advertising strategies.Digital Marketing and Analytics: With the increasing importance of digital platforms, the program emphasizes digital marketing strategies, social media management, content creation, and analytics.
Advertising Account Manager
As an Advertising Account Manager, they will be responsible for developing, implementing, tracking, and optimizing Advertising campaigns for their portfolio of Company clients. Using their up-to-date grasp of e-Commerce tools, strategies, and best practices, they will manage campaigns from concept to execution to analysis. This person will work collaboratively with internal specialists to ensure client strategy and vision are implemented successfully and accurately.
Agency Account Manager
They typically handle a handful of advertising and marketing accounts, and serve as the primary point of agency contact for their clients. They also represent the client at agency meetings. Their job is to communicate both good and bad news to a client with tact and aplomb, answer questions, and make certain they receive what they asked for as part of their agency contractual agreement.It’s a challenging role requiring a careful balance between the client’s needs, wants and priorities, and the agency’s bottom line. They play a crucial role in client retention as well as potentially bringing in new business as part of an existing client referral process.
Advertising account executive
They come up with creative ideas for advertising campaigns and act as a liaison between an agency and its clients
Brand manager
They are responsible for making sure that branding is consistent across advertising and campaigns. Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers. Brand managers plan ways to promote – and change the public perception of – brands.
Media Planner
Their responsibilities include: Identifying and understanding target audiences. Determining the most effective media mix to display ads. Coordinating, monitoring and evaluating media campaigns and strategies.
Market research analyst
They gather and analyze data on consumers and competitors. Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price
Media analyst
They measure the effectiveness of a company's marketing campaigns through data research and evaluation reports. In these efforts, media analysts help companies maximize their brand and make smart marketing investments.
Media Production Manager
They are responsible for script development, filming, editing, creative production and distribution of material. Review scripts to ensure feasibility and alignment with client's needs. Coordinate props, wardrobe, make up, set design, and the direction of all talent during the production.
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An MBA in Advertising and Media can help you develop various skills that are valuable in the advertising and media industry. These skills may include strategic thinking, market analysis, brand management, media planning and buying, consumer behaviour analysis, campaign management, communication skills, creative problem-solving, leadership, project management, and digital marketing expertise.
An MBA in Advertising and Media can help you develop various skills that are valuable in the advertising and media industry. These skills may include strategic thinking, market analysis, brand management, media planning and buying, consumer behaviour analysis, campaign management, communication skills, creative problem-solving, leadership, project management, and digital marketing expertise.
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Candidates may apply for admission online, gain information regarding admission procedures of different universities, call our counselors or can chat with us. The respective students are required to submit the admission form duly filled up and self-attested along with all the mandatory documents and the applicable fees required for processing the admission process. The mandatory documents and online fees receipt can be submitted online by email to the university or can be couriered.
Eligibility
Application Submission
Screening & Shortlisting
Admission & Fee Payment