The BBA in International Marketing Management is an undergraduate program that teaches students about the fundamentals of global and international business management. During this course, a student develops the theoretical and practical abilities needed to succeed in a global corporate setting.
180 ECT
15 – 18 Months
11 Modules+Business Plan
Assignment Based
The BBA in International Marketing Management teaches students about the fundamentals of global and international business management. During this course, a student develops the theoretical and practical abilities needed to succeed in a global corporate setting. The course is extremely relevant in today’s world, as global trade is growing and a growing number of organizations are finding it beneficial to seek out new markets and collaborate across borders. The International Marketing Management course is designed to be fruitful for a candidate who wants to develop a deep understanding of how the market operates on an international scale.
Key topics such as management principles, working in a multicultural setting, and cross-border movement of goods, among others, are introduced to students. Candidates with excellent communication skills and a pleasant disposition are ideal candidates for this course. A student who completes the course will have access to a variety of professional prospects. A graduate in this discipline is likely to work and communicate professionally with people from other cultural backgrounds. The BBA in International Marketing Management is a professional management education with many job options. This specialized education is being offered by the Learners University College in Dubai, UAE, which offers SSM University’s degree to students interested in pursuing a successful career in this industry.
The fresher positions of organizations require graduates to start from the beginning because this is a profile that demands dealing with people and having an experience-based grasp of the international market. A student will have a wide range of professional options to choose from, many of which offer decent pay and work possibilities. Furthermore, as globalization progress and businesses enter new markets with new hurdles, the demand for people who can assist businesses in overcoming these obstacles will only increase. Additionally, working individuals with some experience in the industry can also enrol in a postgraduate degree program in International Marketing Management to expand their knowledge and advance their careers. Following completion of this degree, MNCs provide the best job chances to graduates.
The development of marketing knowledge, abilities, and comprehension in a global context is the main objective of the graduate business degree programme known as a BBA in International Marketing Management.
Overall, BBA in International Marketing Management is suitable for mostly individuals who have a passion for marketing and a desire to work in a dynamic and ever changing global business environment.
After completing a Bachelor of Business Administration (BBA) in International Marketing Management, there are a variety of job opportunities available in different sectors. Some potential career paths include:
Marketing Manager
A global marketing manager plans and implements marketing campaigns across multiple regions. They are responsible for promoting the company's brand to international markets, while strategically adjusting their messaging and content to each target audience.
Brand Manager
Global brand managers are professionals who are responsible for managing and implementing marketing activities of an organization's products and services to ensure maximum sales in the international market.
International Business Development Manager
An international business development manager takes care of a business's expansion into international markets. They find opportunities for the business to expand by researching market trends and developing partnerships with key international partners
Market Research Analyst
The Market Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument.
Sales Representative
The job of an international sales representative is to acquire and maintain global accounts for a company. International sales representatives communicate with international prospects, develop any understanding of any cultural or legal differences in the market, and often travel overseas to make sales.
Digital Marketing Specialist
Digital marketing specialists plan digital marketing campaigns across multiple channels, create and publish written and visual content to support marketing initiatives, optimize their marketing funnels to improve performance, and communicate their results to company leaders
The Swiss School of Management (SSM) is an accredited private institution of higher education based in Bellinzona, Switzerland. You can find the Swiss School of Management, in Dubai – UAE, Manama – Bahrain, Yangon – Myanmar, Ho Chi Minh – Vietnam, Cairo – Egypt, Penang – Malaysia and Rome & Brescia – Italy.
The Swiss School of Management offers innovative, quality certified programs that provide not only a truly practical management education but also combine the latest in technology with the most forward-thinking business, educational and leadership ideas. They prepare students to become highly skilled and competent leaders in the global economy.The Swiss School of Management is a place for those that seek knowledge, strive towards excellence, and want a better life for themselves and their fellow citizens.
The practise of organising, directing, and managing a company’s marketing efforts in foreign markets is known as international marketing management. It entails exploring and evaluating potential new markets, creating market-specific marketing strategies, and putting those plans into practise to realise business goals.
Students seeking admission to the BBA program must have completed their secondary education equivalent to:
For firms looking to develop internationally, international marketing management is crucial because it enables them to comprehend the cultural, social, economic, and political elements that may have an impact on their marketing strategies. Additionally, it aids businesses in customising their marketing plans and techniques to suit the requirements and tastes of customers in other nations
Some of the challenges of International Marketing Management include cultural differences, language barriers, legal and regulatory requirements, and varying economic conditions. Other challenges include differences in consumer behavior, distribution channels, and competition.
The practise of organising, directing, and managing a company’s marketing efforts in foreign markets is known as international marketing management. It entails exploring and evaluating potential new markets, creating market-specific marketing strategies, and putting those plans into practise to realise business goals.
Students seeking admission to the BBA program must have completed their secondary education equivalent to:
For firms looking to develop internationally, international marketing management is crucial because it enables them to comprehend the cultural, social, economic, and political elements that may have an impact on their marketing strategies. Additionally, it aids businesses in customising their marketing plans and techniques to suit the requirements and tastes of customers in other nations
Some of the challenges of International Marketing Management include cultural differences, language barriers, legal and regulatory requirements, and varying economic conditions. Other challenges include differences in consumer behavior, distribution channels, and competition.
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